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Social Commerce Truths – Express Yourself

Is expression really the problem? What about innovation? Bill breaks it down for us.

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Why Fans Like Brands

Over the last few months, the feedback from brands on how effective Facebook is for them, and what the ideal Facebook marketing strategy is, has been all over the map. It’s becoming more obvious that...

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What’s Driving Direct-to-Consumer in Social?

Brands, wouldn’t you like your fans to be like football fans, streaming into your social media site wanting to plaster themselves with your brand, talking up your brand to friends, business colleagues...

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How Brands Who Love Their Fans “Get It”

You see the stories pop up every now and then, about companies who go above and beyond when it comes to customer experiences and service. Zappos is built on it. Virgin disrupts entire industries by...

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An Offer So Good It Feels Like A Gift

One of the greatest achievements of the online world in which we are all living is the ability of brands, inventors, musicians and others to sell their products directly to consumers.  No longer...

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Moontoast Named Facebook Preferred Marketing Developer

Moontoast creates social and mobile marketing apps that help brands better engage with fans and drive new customer acquisition. [Boston, MA] – [June 4, 2012] – Moontoast announced today it was...

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Mercent and Moontoast Partner to Provide Powerful Social Marketing Solutions...

Companies drive lead generation, email acquisition and product sales through Facebook, Twitter and distributed websites for Internet Retailer Top 500 merchants. IRCE 2012 – Chicago, IL June 5, 2012 –...

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How to Create Interactive Events And Content

As a brand or community manager it’s important to build an audience that is excited, engaged and rewarded.  One of the best ways to accomplish this through social media is by creating interactive...

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The Old Web vs. the New Social Web

If you’ve spent any amount of time marketing on the web, you probably have taken these terms to heart and use them every day to make decisions: Visits Pageviews Time on Site Bounce Rate Conversion...

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How to Lead the Social Revolution

Repeat after me: “I do not control my brand. I DO control how I react to how others relate to my brand.” It’s kinda like life. Easier said than done. . . or accepted. The fundamental reality that...

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The Value of a Like

What if I told you a Facebook Like is worth $2.50 to your brand. Would you be ecstatic? Or would you be sorely disappointed? What if that number was, say, $250? Would that change your perception? It’s...

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Every Social Channel Is A Loyalty Channel

When a consumer likes your brand on Facebook, follows your company on Twitter, or adds you to a circle on Google+ they are making a statement.  As we’ve seen and stated in the past there is definitely...

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The Future Is Transacting Everywhere

It might be tempting to buy into the field of dreams mentality that says “build it and they will come.”  This simple statement really defines the attitudes and mindsets of a lot of business owners,...

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You Are No Longer in Control of Your Brand

There, I said it. It’s been said before and increasingly it’s become real due to the Social Revolution. As the revolution gains momentum, brands have the need to reach out directly to consumers...

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How to Start Delivering Happiness in Social

When you run a social channel as a brand, band, or business, you’re really the ringleader, rockstar, and emcee to a world-size pool of people. The show you bring to stage is going to determine how...

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Moontoast Sponsors Digiday Brand Summit

  We’re excited to announce that Moontoast is sponsoring the Digiday Brand Summit in Nashville, on April 27-29th. Digiday wrote 5 reasons to attend the Digiday Brand Summit (and we agree especially...

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The Growing State of Digital Display, and Why Marketers Love SXSW | The...

  The Social Playbook is a 5-minute fast break for marketers to get the latest news and best practices in social media marketing and advertising. In this episode we look at the new state of the digital...

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Accelerate Native Advertising Using Rich Media on Social [Infographic]

  Native advertising has proven to be an excellent tool for brands to drive marketing goals and results. Brands looking to build deep relationships with their audience can harness the power of native...

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The Best Strategies for Entertainment on Social

  Summer is around the corner and that means Summer blockbuster season, and a time for Entertainment companies to engage with their social audiences. Social strategies in the entertainment industry...

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Using Social for Automotive Event Marketing

  Marketers and advertisers are always looking to implement creative new ways to engage consumers, and ultimately drive purchases. This is especially true in the automotive industry, who is known for...

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